Understanding the visual impact of your brand is essential to our content marketing strategy. We create more than just static images and specialize in compelling video content. This means understanding your potential client’s mindset, understanding their questions and understanding their research. We first define their intentions and then design solutions. This is found through quantitative analysis of user engagement. From there our team provides professionally written, shot and edited video content that engages consumers. These pieces are targeted at answering their questions, at aiding their research and directing users to your website as the authoritative source. Our videos drive traffic to your website.
Clearly, visual marketing is crucial. It should be a part of every campaign and reaps its rewards in ROI by properly communicating with consumers.
Quality Video Production is a passion and niche for Dividend Marketing. By hiring trustworthy, proven local professionals that provide high- definition videos using cutting-edge equipment, we deliver content that can be utilized as either commercial or industrial films. Industrial films are targeted for a segmented industry or business audience. Contrary to regular commercials, industrial films are exclusively for non-broadcast use. They are widely used in staff training as well as educational purposes. Due to their informative nature, Industrial Videos are more focused towards clarity and pragmatism, as opposed to commercials, which are aiming for a quick and lasting first impression.
Quality video content is highly effective at client acquisition when produced and distributed correctly. The average user does not have a long attention span and therefore brevity is key. Videos should be short and sweet. We understand the nature of your average user and create our pieces accordingly. A series model helps to both maximize exposure and retain engagement. The faster information is produced, the shorter its lifespan. In 2013, ReelSEO released their Video Marketing Survey and Business Trends Report, which incorporated feedback from over 600 marketing respondents. They discovered the following results:
- 93% of Marketers are using Videos in their Marketing campaigns.
- 84% are using Video for Website Marketing.
- 60% are using Video for Email Marketing.
- 70% are optimizing Video for Search Engines.
- 70% will increase spending on Video Marketing Campaigns.
- 82% confirmed that Video had a positive impact on their business.
Our video productions can be customized for use on television, YouTube, social media platforms and in house. Dividend Marketing projects are comprehensive. We have full capabilities in all aspects of video production including filming, lighting, sound, writing and editing. We offer our packages with a very competitive flat rate, disproportionate to the high quality of the final work received.
The specialized team of professionals can also organize HD photo shoots of locations, products or even employees, to be used in a variety of ways. For example, service oriented businesses have benefited greatly from proper photography showcasing a presentation of their employees. Putting a face to a client’s providers has worked wonders in gaining new business and building customer loyalty.
There is also the possibility that our video content will gain traction. Using social media to drive viewers towards these pieces may result in the unique opportunity of going viral. Quality production of promotional videos leads to an increase in the sales and popularity of a product or service. While there is no set formula for creating viral videos, most experts agree they have certain things in common. They are short, grab the attention of the viewer and entertain. Through humor and imagination, Dividend Marketing provides clients with alternative methods to increasing their sales funnel and ultimately new clientele.